One person helping someone else is a model that is sadly hard to come by a lot these days. Important needs have always been filled by the generosity of people who work for the common good of others who volunteer their time to help those who are less fortunate. But sometimes getting people to see the value in philanthropy can be a struggle. Michael Yanko is a veteran real estate developer in New York who has believed in the value of philanthropy for many years. He works hard at getting people to see the good in giving time and money to those in need.
In a world full of greedy people in positions of power who care more about their money than other people, it makes it even harder to advocate for philanthropy. With the right information, though, they can be made to understand that philanthropy is, in fact, a sound investment that stands to contribute to a business’s long-term success. It helps not only other people, but your business as well.
Some of the benefits of a good philanthropy program include; boosting the brand and more name recognition for a company; improving relationships with the community, including government and community leader, and building an improved customer base. By making charitable donations a company can increase brand recognition even more effectively than through an ad campaign. Consumers see the charitable work more than they would the ads.
By donating to charitable causes in certain geographic areas, businesses establish valuable relationships with government and other community leaders that can be useful when regulatory or legislative issues arise, and need to be negotiated. It pays to have these influential leaders favorably disposed toward the business. And by improving conditions in areas that could use the help in the present can help to build a long-term customer base where one may not already be in place.
Michael Yanko 